Changing your business address on Google is a crucial step to ensure customers can find you accurately. This process primarily involves updating your Google Business Profile. Here’s a detailed guide on how to navigate this change.
Table of contents
Understanding the Process
Google uses your Google Business Profile (formerly Google My Business) to display your business information on Google Search and Maps. When you move your physical location, updating this profile is essential. The process can sometimes take a few days to reflect across all Google services.
Steps to Update Your Business Address
You can manage your Google Business Profile through a web browser or the Google Business Profile app.
Method 1: Using the Google Business Profile Website
- Access your Google Business Profile: Go to the Google Business Profile website and sign in with the Google account you use to manage your business.
- Select your business: If you manage multiple businesses, choose the one you want to update.
- Navigate to “Info”: On the left-hand menu, click on “Info.”
- Edit your address: You will see your current business address listed. Click the pencil icon next to it to edit.
- Enter the new address: Type in your new, correct business address. Ensure it’s accurate and complete.
- Verify your business: Google may require you to verify your new address. This is a crucial step to confirm you are legitimately operating at the new location; Verification methods can include postcard mailing, phone call, or email, depending on what Google offers for your business. Follow the on-screen instructions carefully.
- Save changes: Once you’ve entered the new address and completed any verification steps, click “Save.”
Method 2: Using the Google Business Profile App
- Open the app: Launch the Google Business Profile app on your smartphone or tablet.
- Sign in: Log in with the Google account associated with your business.
- Select your business: Choose the business profile you wish to edit.
- Tap “Edit Profile”: This option is usually found at the bottom of the screen.
- Go to “Business Information”: Tap on this section.
- Tap “Location”: You’ll see your current address. Tap on it to edit.
- Enter the new address: Input your updated business address.
- Follow verification steps: If prompted, complete the verification process.
- Save: Tap “Save” to confirm your changes.
Important Considerations
- Verification is Key: Google’s primary goal is to ensure accuracy. If your address change isn’t showing up, it’s often because the verification process is incomplete or pending.
- Service Area Businesses: If you operate a business where customers don’t visit your physical location (e.g., a plumber, cleaner), you can set up your business as a “service area business.” This allows you to hide your physical address and specify the areas you serve. You can manage this in the “Location” section of your Business Profile.
- Patience is Required: After updating and verifying, it might take some time for the changes to propagate across Google Search and Maps.
- Other Listings: Remember to update your business address on other online directories, your website, social media profiles, and any other platforms where your business is listed. This ensures consistency.
- Suspension Risks: Repeatedly changing your address without proper verification or if Google suspects fraudulent activity can sometimes lead to your Business Profile being suspended. It’s best to have documentation for your new address ready.
By following these steps, you can effectively update your business address on Google and ensure potential customers can find your new location with ease.
