You use ads to grow your page. Although the overall objective should be to convert followers into leads and sales.
Facebook is still worth it if you know how to play on the platform. If you do the strategy right that I outline below‚ you’ll gain potential to organically grow your reach (for free) and boost your engagement!
If you’re trying to grow your page by just posting content‚ it’s a complete waste of time.
Table of contents
Steps to Grow Your Page
- You have to be advertising on Facebook
- Post organic content and boost the posts that gain organic traction for like 5-10 to your page followers.
- Run lead generation ads to convert your followers into leads.
- Segment your Followers into Custom Audiences.
- Create awareness campaigns and conversion campaigns for each custom audience segment.
You can simply start doing this by running Facebook Live streams or videos‚ then advertising those to a cold demographic or a warm demographic. If you choose a cold demographic‚ put a lead generation campaign on the back-end of the video campaign. Say‚ people who viewed your live stream by 25% or more.
Now it’s time to stay top-of-mind and flow people through your marketing funnel with retargeting ads to guide them deeper into your funnel and convert them into sales.
Two Ways to Grow a New Facebook Page:
- Direct traffic to the page from outside of Facebook. This can be done via other social media channels‚ websites or by hosting viral giveaways.
- Spend money on Facebook ads. If you choose this method‚ do
You use ads to grow your page. Although the overall objective should be to convert followers into leads and sales.
Facebook is still worth it if you know how to play on the platform; If you do the strategy right that I outline below‚ you’ll gain potential to organically grow your reach (for free) and boost your engagement!
If you’re trying to grow your page by just posting content‚ it’s a complete waste of time.
- You have to be advertising on Facebook
- Post organic content and boost the posts that gain organic traction for like 5-10 to your page followers.
- Run lead generation ads to convert your followers into leads.
- Segment your Followers into Custom Audiences.
- Create awareness campaigns and conversion campaigns for each custom audience segment.
You can simply start doing this by running Facebook Live streams or videos‚ then advertising those to a cold demographic or a warm demographic. If you choose a cold demographic‚ put a lead generation campaign on the back-end of the video campaign. Say‚ people who viewed your live stream by 25% or more.
Now it’s time to stay top-of-mind and flow people through your marketing funnel with retargeting ads to guide them deeper into your funnel and convert them into sales.
- Direct traffic to the page from outside of Facebook. This can be done via other social media channels‚ websites or by hosting viral giveaways.
- Spend money on Facebook ads. If you choose this method‚ do
Creating a Facebook Business Page: A Step-by-Step Guide
Now that you understand the growth strategy‚ let’s get down to the basics: setting up your Facebook Business Page. It’s a relatively straightforward process‚ but here’s a comprehensive guide to ensure you don’t miss anything:
Step 1: Access Facebook Pages
Log in to your personal Facebook account. Don’t worry‚ your personal information won’t be publicly associated with your business page. In the top right corner‚ click the “+” icon and select “Page” from the dropdown menu.
Step 2: Page Information
You’ll be presented with a form to fill out:
- Page Name: Choose a name that clearly represents your business. It should be easy to remember and search for.
- Category: Select categories that accurately describe your business (e.g.‚ “Restaurant‚” “Marketing Agency‚” “Clothing Store”). You can choose up to three.
- Description: Write a concise and engaging description of your business. Highlight your key offerings and what makes you unique. Keep it under .
Step 3: Add Profile and Cover Photos
Visuals are crucial! Upload a profile picture (usually your logo) and a cover photo (a visually appealing image that represents your brand). Make sure the images are high-resolution and properly sized. Facebook recommends:
- Profile Picture: 170 x 170 pixels (minimum)
- Cover Photo: 1640 x 856 pixels (recommended)
Step 4: Add a Call-to-Action Button
The call-to-action button is a prime opportunity to drive conversions. Choose a button that aligns with your business goals‚ such as “Book Now‚” “Learn More‚” “Shop Now‚” “Sign Up‚” or “Call Now.” Link the button to the appropriate landing page on your website or a relevant Facebook app.
Step 5: Edit Page Info
Click on the “Edit Page Info” tab to add more details about your business‚ including:
- Website: Link to your official website.
- Phone Number: Provide your business phone number.
- Email Address: Include your business email address.
- Hours: Specify your operating hours.
- Price Range: Indicate your price range (optional).
- About: Expand on your business description. Tell your story and connect with your audience.
- Imprint: (Required in some regions) Add legal information about your company.
Step 6: Customize Your Page
Explore the various tabs and settings to customize your page further:
- Templates and Tabs: Choose a template that best suits your business type (e.g.‚ Business‚ Services‚ Restaurants & Cafes). Customize the order of your tabs to prioritize the most important content.
- Notifications: Configure your notification settings to stay informed about page activity;
- Page Roles: Assign different roles to team members who will be managing the page (e.g.‚ Admin‚ Editor‚ Moderator‚ Advertiser‚ Analyst).
- Settings: Adjust various settings‚ such as privacy‚ messaging‚ and targeting.
Step 7: Start Creating Content!
Now that your page is set up‚ it’s time to start creating and sharing valuable content that will engage your audience. Remember the growth strategies discussed earlier and focus on advertising alongside your organic posts. Good luck!
