ABS-CBN News provided extensive coverage of Halalan 2022, leveraging multiple digital and TV platforms to deliver up-to-date and accurate information to the Filipino public.
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Multi-Platform Approach
Recognizing the increasing reliance on digital news sources, ABS-CBN News offered a marathon livestream of “Halalan 2022: The ABS-CBN News Special Coverage” on its YouTube channel. This livestream ran from 5:00 a.m. on May 9 (Monday) until 12:00 noon on May 10 (Tuesday), providing viewers with real-time updates and in-depth analysis.
Beyond YouTube, Filipinos could access breaking news and digital features on ABSCBNNews’s various social media platforms, including Facebook, Twitter, Instagram, and TikTok, as well as on the news.abs-cbn.com website.
Collaborations for Credibility
ABS-CBN News partnered with over 50 government agencies, private institutions, and schools to ensure a comprehensive, fair, clean, peaceful, and honest elections. This collaboration was formalized through a virtual covenant signing, reaffirming the commitment of all parties to work together.
ANC’s Role
ANC (ABS-CBN News Channel), a 24/7 Philippine pay television news channel, played a vital role in the election coverage. As the first all-news network in English, ANC provided continuous news and analysis, drawing on programs produced by ABS-CBN News and Current Affairs.
TeleRadyo Closure
It’s important to note that ABS-CBN will cease operations of its TeleRadyo channel by June 30 due to financial losses. However, the network’s commitment to delivering news through other platforms remains steadfast.
Commitment to Service Despite Challenges
Despite the impending closure of TeleRadyo, ABS-CBN’s dedication to providing timely and reliable news, especially during critical events like Halalan 2022, remained unwavering. The network strategically utilized its remaining resources, including ANC and its digital platforms, to ensure Filipinos had access to the information they needed to make informed decisions.
Focus on In-Depth Analysis
Beyond simply reporting the results, ABS-CBN’s coverage focused on providing in-depth analysis of the election. This included examining the implications of different outcomes, exploring the potential impact on various sectors of society, and providing context to help viewers understand the broader significance of the election results. Experts and analysts were brought in to provide commentary and insights, ensuring a comprehensive and nuanced understanding of the electoral process.
Digital Innovation
ABS-CBN’s strong presence on digital platforms allowed them to reach a wider audience, particularly younger voters who primarily consume news online. The use of social media platforms like TikTok and Instagram enabled the network to engage with audiences in new and innovative ways, using short-form video content to explain complex issues and highlight key moments from the election.
Ensuring Accuracy and Fairness
In a media landscape often plagued by misinformation, ABS-CBN placed a high priority on ensuring the accuracy and fairness of its reporting. The network implemented strict fact-checking protocols and worked closely with its partners to combat the spread of fake news. By adhering to the highest journalistic standards, ABS-CBN aimed to provide viewers with reliable information they could trust.
Looking Ahead
While the media landscape continues to evolve, ABS-CBN’s commitment to serving the Filipino people with quality news and information remains a constant. By embracing digital innovation and prioritizing accuracy and fairness, the network is well-positioned to continue playing a vital role in informing and empowering citizens in the years to come, even as it navigates the challenges ahead.
