What about business

The Russian word “что” (chto) is a versatile word with many uses. It can be tricky for learners. Today, 06/23/2025, we’ll delve into some common questions and usages to clarify its role in business and everyday conversations.

Understanding “Что” in Questions

Often, “что” translates to “what.” For example, you might ask a colleague:

Что нового? (Chto novogo?) ─ What’s new?

Note that the form “что нового” is more common when asking a general question, while “что новое” might be used with indefinite pronouns.

“Что-что?” ─ Seeking Clarification

If you don’t understand something, you can use “Что-что?” It’s similar to saying “What was that?” or “Excuse me?” in English.

“Что” vs. “Какой”

It’s important to differentiate between “что” and “какой” (kakoy). “Что” generally asks about a thing, fact, or noun. “Какой” asks for a description of that noun. For example:

  • Что это? (Chto eto?) ─ What is this?
  • Какой это цвет? (Kakoy eto tsvet?) ‒ What color is this?

“Ну что ж…” ‒ Moving Forward

“Ну что ж” (Nu shto zh) is a common phrase that translates to “Well then…” or “So…” It can indicate a conclusion, assessment, or a question about next steps. In a business context, you might say:

Ну что ж, начнем. (Nu shto zh, nachnem.) ‒ Well then, let’s begin.

“Что-то” vs. “Что-нибудь”

“Что-то” (chto-to) means “something,” while “что-нибудь” (chto-nibud’) means “anything.”

Pronunciation Note

Be aware that in spoken Russian, “что” is often pronounced as “што” (shto).

“Чего” Instead of “Что” ‒ A Colloquial Quirk

You might sometimes hear “чего” (chevo) used instead of “что.” While grammatically incorrect in many situations, it’s a common colloquialism. However, be mindful that using “чего” in place of “что” can be perceived as unsophisticated or even convey surprise or displeasure. It’s best to avoid it in formal business settings.

“Что” as a Shortening

Often, a simple “Что?” can be a shortened version of a longer question like “Что вы сказали?” (Chto vy skazali? ─ What did you say?) or “Что вы хотите?” (Chto vy khotite? ‒ What do you want?).

Using “Что” Effectively in Business Communication

Mastering “что” is crucial for effective communication in a Russian-speaking business environment. Here are some tips:

  • Pay attention to context: The meaning of “что” depends heavily on the context of the conversation.
  • Listen carefully: Observe how native speakers use “что” in different situations.
  • Practice: The best way to learn is to practice using “что” in your own conversations.
  • Avoid colloquialisms in formal settings: Stick to grammatically correct usage of “что” in professional environments.
  • Don’t be afraid to ask: If you’re unsure about the correct usage, don’t hesitate to ask a native speaker for clarification.

The word “что” may seem simple, but its nuances can be challenging. By understanding its different uses and paying attention to context, you can improve your Russian communication skills and navigate business interactions with greater confidence. Good luck!

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